Success Stories SAVE YOURSELF A LOT OF EFFORT:

"Andrew is one of the most knowledgeable and passionate experts that I have ever known - this is an opportunity to save yourself a lot of effort by getting the most relevant, up-to-date insights distilled for you by a brilliant thought leader."

-- Andrew Bein, CEO, Active Inquiry

HELP MEETING SALES GOALS:

"You are helping us meet our sales goals for Precision Telecom."

-- Scott Trefz, President and CEO, Precision Telecom, Inc.

STRONG COMPETITIVE POSITION:

"Your system is impressive. With your advice, we have a strong competitive position with our network support and services company."

-- Paulius Suksteris, CEO, PC Doctors

SIMPLY AWESOME:

"Your program is awesome. It should be standard for ANY PROFESSIONAL who wants to develop business. You've got half the stuff that took me 20 plus years to learn and another half that I had no idea about and am kicking myself in the rear for! Simply awesome!"

-- Ciro M. Cetrangolo, CEO, Integration Works Inc.

FAR MORE ADVANCED:

"I must say that your material is very good. I have purchased some of your competitors' products, but I find that your content is far more advanced."

-- Michael Inglis, CEO, Lansoft Technology

OUTSTANDING ADVICE:

"Andrew Neitlich is brilliant! His outstanding advice dramatically increased my productivity."

-- Susan Dworak, Exponential Training, San Jose, CA

EXPAND BUSINESS:

"I have spent thousands of dollars on other training classes and your program brought significantly more value to our day-to-day activities than they did. The price is very justified, given the step-by-step and the comprehensive, valuable, applicable advice that is offered. It is a must for any professional looking at starting a firm, or looking at expanding business beyond the first one or two million in revenues."

-- Nabil Freij, President, GlobalVision International, Inc.

CLEAR, STEP-BY-STEP APPROACH:

"Andrew has a rare gift for distilling a clear, step-by-step approach that ensures outstanding achievements. I recommend his work for anyone interested in a streamlined, no nonsense approach to breakaway performance."

-- Peter Meyers, CEO, Stand and Deliver Training.

IMPRESSIVE RESULTS:

"Andrew is remarkable in his ability to quickly hit the ground running and achieve impressive results by increasing executive effectiveness, revenues, and by supporting campaigns to develop clients. He is extremely intelligent, driven by results, and I like working with him."

-- Scott Christie, former Managing Director, Kidder Peabody; Principal, Christie Capital Management, Inc.

WE ARE DELIGHTED THAT WE CHOSE HIM:

"We evaluated a number of Marketing and Sales consultants prior to selecting Andrew. We found his overall experience and overall approach to be the most comprehensive and best fit for us. Also, his philosophy of trust-based marketing fit closely with our values and our approach. We are delighted that we chose him. His work has been excellent. I was particularly impressed with his presentation to our franchisees at our CM IT University. He kept a diverse group of business owners engaged, excited, and energized all day long, and received great feedback. He has provided exactly what we needed, and produced an enormous amount of work in a tight time frame."

-- Linda Burzynski, Former CEO, CM IT Solutions, Inc

Consultant Marketing Strategy

The Consultant marketing strategy developed by Andrew Neitlich to reach Top Decision Makers is based on his personal experience and it works:

Consultant Marketing Strategy One: Become the “go-to” professional in your speciality

Develop a comprehensive message that gives gives your services the “edge”.

Focus on how you can solve the clients problems and back it up with facts, data and case studies.

Get visible to Decision makers by using interesting and valuable information.

Get visible to decision makers by taking leadership roles in trade associations, industry groups, charity and community organizations, and other places where desired clients are likely to congregate.

Follow up with potential clients.

Ask for referrals from current clients and other people in your sphere of influence. Follow up these leads in order to continuously build your network.

People must rave about you as a professional, thus give the clients exceptional service and value.

Make sure that you understand the needs of your current clients in order to provide them with additional solutions.

Consultant Marketing Strategy Two: Focus on specific niche market(s):

Decide on a specific target group. Don’t try to be the professional that is “all things to all people”. This way you can reach top decision makers by implementing the following:

Develop a marketing message that will connect to the people in that specific field.
Get involved in areas where these people would congregate.
Get a referral “network” going with other complementary professionals whom also target that field.
Create informational pieces that focus on the problems the decision makers in that specific field have to face.
Do research that will interest the executives in that specific field.
Get publicity in printed materials that targets your niche.
When you have succeeded in one particular field you can start working on other fields.

Consultant Marketing Strategy Three: Pursue your “Target Prospect” list.

Choose a manageable (eg 100) amount of potential clients with whom you really would love to work.
Develop a series of letters and correspondence.
Send these potential clients a series of correspondence which would in turn prepare them on when to expect a “visit” from you.
Follow up with a phone call or a visit.
Don’t be a pest, but make sure to follow up by sending more correspondence every 21 days or so.
After building a relationship with these potential clients in such way, some will eventually be willing to meet with you.
Always have a fixed number of potential client, thus update your list when a potential client becomes a client.
Continue your visibility campaign in your target market.

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