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"Andrew is one of the most knowledgeable and passionate experts that I have ever known - this is an opportunity to save yourself a lot of effort by getting the most relevant, up-to-date insights distilled for you by a brilliant thought leader."
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"You are helping us meet our sales goals for Precision Telecom."
-- Scott Trefz, President and CEO, Precision Telecom, Inc.
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services company."
-- Paulius Suksteris, CEO, PC Doctors
"Your program is awesome. It should be standard for ANY PROFESSIONAL who wants to develop business. You've got half the stuff that took me 20 plus years to learn and another half that I had no idea about and am kicking myself in the rear for!
Simply awesome!"
-- Ciro M. Cetrangolo, CEO, Integration Works Inc.
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-- Michael Inglis, CEO, Lansoft Technology
"Andrew Neitlich is brilliant! His outstanding advice dramatically increased my productivity."
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-- Nabil Freij, President, GlobalVision International, Inc.
"Andrew has a rare gift for distilling a clear, step-by-step approach that ensures outstanding achievements.
I recommend his work for anyone interested in a streamlined, no nonsense approach to breakaway
performance."
-- Peter Meyers, CEO, Stand and Deliver Training.
"Andrew is remarkable in his ability to quickly hit the ground running and achieve impressive results by increasing executive effectiveness, revenues, and by supporting campaigns to develop clients. He is extremely intelligent, driven by results, and I like working with him."
-- Scott Christie, former Managing Director, Kidder Peabody; Principal, Christie Capital Management, Inc.
"We evaluated a number of Marketing and Sales consultants prior to selecting Andrew. We found his overall experience and overall approach to be the most comprehensive and best fit for us. Also, his philosophy of trust-based marketing fit closely with our values and our approach. We are delighted that we chose him. His work has been excellent. I was particularly impressed with his presentation to our franchisees at our CM IT University. He kept a diverse group of business owners engaged, excited, and energized all day long, and received great feedback. He has provided exactly what we needed, and produced an enormous amount of work in a tight time frame."
-- Linda Burzynski, Former CEO, CM IT Solutions, Inc
Marketing Professional Services
Many people on a daily basis market professional services. Some businesses marketing strategies are excellent and others just do not seem to be attracting the clients the way they would like to. In both instances the employer and employees are probably working hard, long hours with little sleep, the difference however does lie in strategy and planning. Many marketing plans may look great on paper but turn out to be a failure when implemented in real life. There is a big difference between what one thinks will work and what actually does work, and knowing how to market properly will allow you to see the differences with ease.
In marketing professional services you need to know what or whom it is that you are marketing and by whom you would like to make an impression and stimulate interest, in other words, you need to know who your target market is. Before hitting the streets, newspapers or any other marketing areas you need to know your product thoroughly, it does not matter whether you are marketing a new private practitioner’s office or a new type of toy car, the essential element is that people must think that you know everything there is to know about the product. If you are marketing professional services for example a beauty clinic, then learn about all the products offered, find out exactly what services are offered, why they are better than other beauty clinics, what they have on offer that other places don’t, price ranges etc. Whilst marketing, any question could be asked, and how can you promote something when you are not sure of all the facts yourself?
Marketing professional services are a success when the right persons have been found to talk to and they are interested in knowing more about your business. At this point in time, whatever you have said, and whichever services you said were going o be delivered need to be done as promised. The reason for this is that professional service leads to referrals, which in turn leads to you providing professional service once again and then yet again the person refers. Referrals are an excellent form of business because it is a never-ending marketing plan, and after all, people never stop talking! The important thing is that if you deliver what you promise, value your client and treat them as an important individual in your business, then they will never stop referring, this is simple human nature. Marketing professional services does not need to cost a lot of money; it just needs some clever thinking and outstanding service!
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