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"Andrew is one of the most knowledgeable and passionate experts that I have ever known - this is an opportunity to save yourself a lot of effort by getting the most relevant, up-to-date insights distilled for you by a brilliant thought leader."
-- Andrew Bein, CEO, Active Inquiry
"You are helping us meet our sales goals for Precision Telecom."
-- Scott Trefz, President and CEO, Precision Telecom, Inc.
"Your system is impressive. With your advice, we have a strong competitive position with our network support and
services company."
-- Paulius Suksteris, CEO, PC Doctors
"Your program is awesome. It should be standard for ANY PROFESSIONAL who wants to develop business. You've got half the stuff that took me 20 plus years to learn and another half that I had no idea about and am kicking myself in the rear for!
Simply awesome!"
-- Ciro M. Cetrangolo, CEO, Integration Works Inc.
"I must say that your material is very good. I have purchased some of your competitors' products, but I find that your content is far more advanced."
-- Michael Inglis, CEO, Lansoft Technology
"Andrew Neitlich is brilliant! His outstanding advice dramatically increased my productivity."
-- Susan Dworak, Exponential Training, San Jose, CA
"I have spent thousands of dollars on other training classes and your program brought significantly more value to our day-to-day activities than they did. The price is very justified, given the step-by-step and the comprehensive, valuable, applicable advice that is offered. It is a must for any professional looking at starting a firm, or looking at expanding business beyond the first one or two million in revenues."
-- Nabil Freij, President, GlobalVision International, Inc.
"Andrew has a rare gift for distilling a clear, step-by-step approach that ensures outstanding achievements.
I recommend his work for anyone interested in a streamlined, no nonsense approach to breakaway
performance."
-- Peter Meyers, CEO, Stand and Deliver Training.
"Andrew is remarkable in his ability to quickly hit the ground running and achieve impressive results by increasing executive effectiveness, revenues, and by supporting campaigns to develop clients. He is extremely intelligent, driven by results, and I like working with him."
-- Scott Christie, former Managing Director, Kidder Peabody; Principal, Christie Capital Management, Inc.
"We evaluated a number of Marketing and Sales consultants prior to selecting Andrew. We found his overall experience and overall approach to be the most comprehensive and best fit for us. Also, his philosophy of trust-based marketing fit closely with our values and our approach. We are delighted that we chose him. His work has been excellent. I was particularly impressed with his presentation to our franchisees at our CM IT University. He kept a diverse group of business owners engaged, excited, and energized all day long, and received great feedback. He has provided exactly what we needed, and produced an enormous amount of work in a tight time frame."
-- Linda Burzynski, Former CEO, CM IT Solutions, Inc
Marketing Strategies
All individuals who want to see their businesses grow and flourish use marketing strategies. Established enterprises are continuously revising their marketing strategies in order to gain new clients and to expand their business. Marketing strategies are not a fixed set of rules that one can follow in order to generate a successful business, some marketing strategies may work for one company but be a failure for the next. However, knowing what works for your business is what is important.
Various marketing strategies have been tried and tested, although not all are applicable in every business sector there are a few similar marketing strategies people have used over the years, and seeing as though these methods are working, they must be doing something right! Small starting up businesses needs new clients to generate an income. This is however difficult when nobody knows about the business or the services that are offered. An effective marketing strategy that gains local interest is dispersing of flyers. Flyers can be handed out in front of the mall or placed in a busy shopping centre. If displaying a poster then you can add tear-off tags so that potential customers can have your number with them at all times. This form of marketing is probably the most inexpensive and has been proven to successfully help small businesses in their start-up.
An internet site is a great marketing strategy, especially if your services are available to the larger market and are not just offered in your area. Your internet site need not be complex and full of graphics, in fact, a site that people are able to access promptly without waiting for it to download because of pictures and graphics will make people want to visit your site. Your website need not be too detailed, the services your company offers, contact details and FAQ’s is more than enough information to stimulate curiosity and generate interest. Having potential customers or current clients subscribe to a monthly newsletter from your company is excellent for business all year round; this form of marketing lets your client know that you are interested in maintaining a business relationship with them and that they are valued.
Sometimes, distribution of flyers, internet sites and newsletters are just not enough, especially when trying to cut a deal or to become partners with a second business etc. Many people like to talk ‘shop’; this is done over lunchtime or during an after work gathering of friends. During the time when you meet potential clients, they may seem interested in what your business has to offer but without knowing where to find you the next day, potential business will be lost. In solving this problem, a business card with all your details will enable you to promote your company and at the same time have persons know who you are and know that they are able to get hold of you with no hassle. No matter which marketing strategy is utilized, you should always ensure that it is an effective marketing strategy for your business.
Note: I will never rent or share your email address. Nor will I spam you. Ever. Period. And you can cancel anytime. I take CAN-SPAM laws VERY seriously.
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