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-- Scott Christie, former Managing Director, Kidder Peabody; Principal, Christie Capital Management, Inc.
"We evaluated a number of Marketing and Sales consultants prior to selecting Andrew. We found his overall experience and overall approach to be the most comprehensive and best fit for us. Also, his philosophy of trust-based marketing fit closely with our values and our approach. We are delighted that we chose him. His work has been excellent. I was particularly impressed with his presentation to our franchisees at our CM IT University. He kept a diverse group of business owners engaged, excited, and energized all day long, and received great feedback. He has provided exactly what we needed, and produced an enormous amount of work in a tight time frame."
-- Linda Burzynski, Former CEO, CM IT Solutions, Inc
Marketing your Consulting And Professional Service
Marketing your consulting and professional service can be done by almost anyone really, placing advertisements in newspapers, websites, radio advertisements etc is not work only a professional can do. Although anyone can market your services, only you can deliver. One of the most important factors to keep in mind is that no matter what marketing strategies you use and no matter how good your brochures and websites look, if you do not deliver the service you promise, you will end up not having business. The most effective marketing method that has worked for many people over lots of years does not cost a cent, it is called ‘word of mouth’ and is purely based on efficient and friendly service.
When marketing your consulting and professional service you should always keep in mind who your client is, what the focus of your business is and what exactly it is that you are offering. No person can ever know to much, if you are starting a small consulting service and are qualified in this field but have never done marketing before then your tool is to get hold of as many marketing books, internet sites etc as possible. The more knowledge you have of marketing the more effective you will be at making your consulting service well known. Many people would say that this is too much hard work, just remember however, that although hard work comes in the beginning you will reap the rewards, for example, by having a successful business.
One problem that people encounter when unable to do something is they say, ‘it is impossible, it just simply cannot be done.’ Marketing your consulting and professional service will never succeed to its full potential if you ever plan to give up on anything! When an obstacle comes in your way that you think cannot be solved, think of it in the sense of a wall. There must be a way; the obstacle is not your downfall, so put on your thinking cap and focus. There will be a way around, whether it is over the wall, under the wall or around the wall; the wall does not have boundaries.
One important factor to bear in mind when marketing your professional and consulting services is that you must bring forth to client that which has not been offered to them before, and it must be a service that is required, an absolute necessity! Always make sure that you are speaking to the right person, it can be awful when you are trying to market your business but end up talking to the supervisor’s manager’s assistant’s secretary. Make you appointments well ahead of time, always have a well-prepared presentation and no matter where you are, always walk with pride. You are after all your professional and consulting services marketer.
Note: I will never rent or share your email address. Nor will I spam you. Ever. Period. And you can cancel anytime. I take CAN-SPAM laws VERY seriously.
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