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"Andrew is one of the most knowledgeable and passionate experts that I have ever known - this is an opportunity to save yourself a lot of effort by getting the most relevant, up-to-date insights distilled for you by a brilliant thought leader."
-- Andrew Bein, CEO, Active Inquiry
"You are helping us meet our sales goals for Precision Telecom."
-- Scott Trefz, President and CEO, Precision Telecom, Inc.
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services company."
-- Paulius Suksteris, CEO, PC Doctors
"Your program is awesome. It should be standard for ANY PROFESSIONAL who wants to develop business. You've got half the stuff that took me 20 plus years to learn and another half that I had no idea about and am kicking myself in the rear for!
Simply awesome!"
-- Ciro M. Cetrangolo, CEO, Integration Works Inc.
"I must say that your material is very good. I have purchased some of your competitors' products, but I find that your content is far more advanced."
-- Michael Inglis, CEO, Lansoft Technology
"Andrew Neitlich is brilliant! His outstanding advice dramatically increased my productivity."
-- Susan Dworak, Exponential Training, San Jose, CA
"I have spent thousands of dollars on other training classes and your program brought significantly more value to our day-to-day activities than they did. The price is very justified, given the step-by-step and the comprehensive, valuable, applicable advice that is offered. It is a must for any professional looking at starting a firm, or looking at expanding business beyond the first one or two million in revenues."
-- Nabil Freij, President, GlobalVision International, Inc.
"Andrew has a rare gift for distilling a clear, step-by-step approach that ensures outstanding achievements.
I recommend his work for anyone interested in a streamlined, no nonsense approach to breakaway
performance."
-- Peter Meyers, CEO, Stand and Deliver Training.
"Andrew is remarkable in his ability to quickly hit the ground running and achieve impressive results by increasing executive effectiveness, revenues, and by supporting campaigns to develop clients. He is extremely intelligent, driven by results, and I like working with him."
-- Scott Christie, former Managing Director, Kidder Peabody; Principal, Christie Capital Management, Inc.
"We evaluated a number of Marketing and Sales consultants prior to selecting Andrew. We found his overall experience and overall approach to be the most comprehensive and best fit for us. Also, his philosophy of trust-based marketing fit closely with our values and our approach. We are delighted that we chose him. His work has been excellent. I was particularly impressed with his presentation to our franchisees at our CM IT University. He kept a diverse group of business owners engaged, excited, and energized all day long, and received great feedback. He has provided exactly what we needed, and produced an enormous amount of work in a tight time frame."
-- Linda Burzynski, Former CEO, CM IT Solutions, Inc
Sales And Marketing
Sales and marketing are both concepts that are essential for the effective growth of any company. A successful business is one whose personnel are trained properly for sales and whose business management is marketing the company in an effective manner. Sales and marketing are two factors of a business that are intertwined. Excellent marketing and poor sales does not lead to a successful business and vice versa. Companies that are well respected and highly ranked are those which personnel are properly trained for their jobs and those that have the most effective marketing strategies.
Drawing clients toward your business and having them show interest in your product/s forms part of marketing. Marketing also involves the ability to advertise your company sufficiently enough in such a manner that individuals are aware of who you are and what you offer. What makes marketing successful is when individuals are shown unique elements of your business and products that they are unable to find elsewhere. Marketing strategies are found in a wide variety and range from distribution of posters, flyers and fax broadcasts to email notifications, websites and radio advertisements. Each company needs to implement marketing strategies that are beneficial to the product at hand and to the overall impression of the company. Once marketing is successful and potential clients are interested in the product / business service then the final factor comes into account, satisfaction of the product to the client to want to make a purchase, in other words, sales. Marketing ensures the client enters the store; personnel are to ensure that the product leaves the store.
Sales are one of the crucial elements in ensuring business productivity. Sales personnel need to be properly trained regarding products they are selling. Potential clients need to know what is it they are purchasing and more importantly, they should know why this product is so great to purchase. This is where the sales personnel play a large role. Sales personnel should attend sales training programs in order to gain sufficient knowledge about how to approach a sale, how to deal with diverse clients and how to handle complaints effectively. A sales consultant who has sufficient knowledge about the product he or she is selling will be more effective at productivity and overall sales service than a consultant who has little or no knowledge about what the business has to offer. Successful sales and marketing is therefore not something learnt overnight, it is a process of dedication, motivation and a passion for what one does. Potential customers who are willing to spend their money on your product deserve sales and marketing consultants who are willing to treat them as individual, valued customers. Proper training skills, effective management and personnel dedicated to their work are therefore an essential part of any business or company.
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