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"Andrew is one of the most knowledgeable and passionate experts that I have ever known - this is an opportunity to save yourself a lot of effort by getting the most relevant, up-to-date insights distilled for you by a brilliant thought leader."
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-- Scott Trefz, President and CEO, Precision Telecom, Inc.
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-- Ciro M. Cetrangolo, CEO, Integration Works Inc.
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"Andrew is remarkable in his ability to quickly hit the ground running and achieve impressive results by increasing executive effectiveness, revenues, and by supporting campaigns to develop clients. He is extremely intelligent, driven by results, and I like working with him."
-- Scott Christie, former Managing Director, Kidder Peabody; Principal, Christie Capital Management, Inc.
"We evaluated a number of Marketing and Sales consultants prior to selecting Andrew. We found his overall experience and overall approach to be the most comprehensive and best fit for us. Also, his philosophy of trust-based marketing fit closely with our values and our approach. We are delighted that we chose him. His work has been excellent. I was particularly impressed with his presentation to our franchisees at our CM IT University. He kept a diverse group of business owners engaged, excited, and energized all day long, and received great feedback. He has provided exactly what we needed, and produced an enormous amount of work in a tight time frame."
-- Linda Burzynski, Former CEO, CM IT Solutions, Inc
Strategic Marketing Consultant
When applying for a position as a strategic marketing consultant your job description will include various factors relating the business sector and success thereof. Your duties may include, amongst others, analyzing the business's structure and developing and maintaining of ongoing programs to be used within the business. Strategic marketing consultants are also responsible for market research, finding out whom the target audience is, the best way to reach them and how to implement the business in its most attractive and optimal manner. Other duties also include building of relationships within the management sector, implementing and presenting of client presentations and successful execution of all business plans.
In order to pursue a career as a strategic marketing consultant one needs to be self-motivated to achieve, driven within one's career path and enthusiastic about everything involved within the particular business sector. Relevant experience (approximately 2 – 5 years) will allow one to apply for a position that involves a reasonable salary and a promise for promotion within a company. Previous experience would not necessarily need to be as a strategic marketing consultant but will need to involve experience in fields relating to this position such as experience in marketing, strategizing and/or consulting. A strategic marketing consultant needs to be a person whom is people friendly, in other words, the consultant should not be shy and withdrawn. In order to successfully be a strategic marketing consultant one needs to have excellent communication skills with a large diversity of people and be able to deliver promising and influential presentations. The person must therefore be somewhat powerful within his or her own right when communicating with potential clients.
Strategic marketing consultants assist other companies to become market leaders within their business sector. Development of strategic marketing plans forms part of this process. Strategic marketing planning involves the ability to see the 'big picture', in other words to focus on the future instead of just present happenings. Strategic marketing consultants are there to take a step back between all the rushes of the businesses and ask: 'Is the business following the right path? Is it achieving its goals as set out in the blue print?' etc. Sometimes, strategic marketing consulting involves a lot more than just presentations and advertising but also the ability to analyse, strategize and choose the best possible solution for a business. Under any circumstances in which something may seem to be going wrong or where a plan is not developing as thought, it is the job of the business development consultant to take a step back and ask, what strategy was used, which controls were implemented and how can I better this situation. A strategic marketing consultant's position is therefore very pressurized but extremely rewarding when witnessing someone else's success through your expertise.
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